Services

UX design for websites and products

UX design is the work of making a website or product understandable in use. AmstelMinds does that together with UI design and brand identity, so the interface and the visual system describe the same offer. The test is practical: can a customer tell what to do next, and can your team recognise the materials as yours.

Brand, interface and the page in between

Brand identity covers the visual system: mark, type, colour and the rules for marketing materials. UX and UI cover the structure and the screens of a website or application. They are often commissioned together because a new interface with an unrelated visual system looks unfinished, and a new identity with no digital use has nowhere to live.

A UX audit of an existing site is a review of where people hesitate, not a mood board. We look at the path from arrival to enquiry or purchase and name the changes that would remove a specific obstacle.

What you can commission

You can commission an identity, a set of marketing materials, a website or product interface, or a prototype used to agree the flow before development. Prototypes are for decisions. They are not a substitute for the build unless the scope says design only.

When the design is meant to be developed, we write it so it can be built: states, content length and what happens on a small screen. That work continues into web development or custom software when you want one team to take it through.

  • Brand identity and the rules for using it
  • Graphic design for defined marketing materials
  • UX and UI for websites and applications
  • Prototypes used to agree a flow before build

Who it is for

This is for teams that need the offer to be recognisable and the interface to be usable, including businesses replacing an inconsistent set of files and product teams that need screens before engineering. It is a poor fit if the only request is decoration on a flow nobody has defined.

Design for agencies can sit behind your client relationship. Responsibilities and how the work is presented are agreed first. Details are on for agencies.

How design is priced

Identity systems, a marketing site and a multi-role product are different scopes. Price follows the number of templates or screens, the rounds of review and whether a prototype is included. We agree those rounds so feedback has a place to land.

There is no day-rate published on this site. Share what the design has to decide. The proposal lists deliverables, not a vague creative phase.

Questions

Can you design without building?

Yes. Say if another team will develop the work. We will hand over the files and the decisions they need, and we will not assume we are the build partner.

Do you redesign logos by default?

No. If the identity is working, the interface can use it. A new identity is its own scope, recommended only when the current one cannot carry the offer.

What is a UX audit?

A review of a specific journey, such as finding a service and sending an enquiry. You get the obstacles and the changes we would make. It is not a generic score.

Related pages

Discuss your project

Share what you want to build, improve or make easier. A short outline is enough to start. The form emails the enquiry to us, and opens a draft in your mail app only if that send fails.

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