Guide

Shopify, WooCommerce or custom: which store platform fits?

Updated 31 October 2026

Pick Shopify when a hosted store and its checkout match the catalogue. Pick WooCommerce when you want the shop on your own WordPress site and you accept the updates that come with it. Pick a custom store only when pricing, accounts or fulfilment do not fit either platform without distorting the business. AmstelMinds will implement the option the catalogue actually needs.

What is different in practice

Shopify removes a lot of hosting work and limits you to its checkout and app model. That trade is good for many retailers. WooCommerce is flexible because it is WordPress, and it is also yours to patch, back up and keep compatible. Custom means we build the parts that do not exist as a setting, and you should expect to pay for those parts specifically.

Vendor fees sit outside the project. Apps, themes and payment processing have their own prices. A proposal that hides them makes the cheap option look cheaper than it is.

How to choose without a demo marathon

List the rules a product can have: variants, customer-specific prices, stock in more than one place, subscriptions. Cross off the platforms that cannot represent those rules. If more than one remains, choose the one your team can edit on a normal Tuesday.

The implementation service is e-commerce development. Retail context is on e-commerce websites for retail. Nutristar shows one storefront scope. It is not an instruction to copy its feature list.

Questions

Can we move later if we choose the wrong platform?

Yes, at the cost of a migration. Product data can usually move. Theme-specific layout and apps often cannot. That cost is a reason to choose carefully, not a reason to custom-build on day one.

Do you have a house platform?

No. The catalogue decides. We will say which option we recommend and what we are not building.

Related pages

Discuss your project

Share what you want to build, improve or make easier. A short outline is enough to start. The form emails the enquiry to us, and opens a draft in your mail app only if that send fails.

Contact AmstelMinds

We use cookies and Google Analytics with Consent Mode to anonymously understand site performance. Read our Privacy Policy.