Guide

How do you brief a web development agency?

Updated 31 October 2026

Brief a web development agency with the offer, the audience, what exists today and the decision the project has to support. A short written note is enough to start. You do not need a specification. You do need to say what success is, in operational language rather than adjectives.

What to include

Say what you sell and who it is for. Link the current site and name the part that fails. List must-keep items: a brand, a login, a shop, a booking engine. Add timing constraints and a budget range if you have one. A range lets the agency remove scope instead of guessing.

Skip mood language unless you attach a reference. 'Modern' and 'premium' do not choose a layout. An example of a journey you want, even from another industry, does.

  • The offer, in a few sentences
  • The audience and the next step you want from them
  • The current site and the specific failure
  • Constraints: brand, systems, languages, deadline, budget range
  • Who will approve the work, and how quickly

What happens after you send it

A useful agency asks about the gaps and then proposes deliverables, responsibilities and review points. AmstelMinds does that before build. The form on the contact page emails the note to us. If that cannot be sent from the site, it opens a draft in your own mail. You can also write straight to ubbad@amstelminds.com.

If you are choosing between a site, a store and an application, say so. We would rather reframe the brief than estimate the wrong object. Related reading: web development and what drives website cost.

Questions

Is there a template to copy?

Use the list in this article as the template. Paste it into an email and answer each line. A separate downloadable file is not required to start.

How long should the brief be?

A page is enough when the links are included. A forty-page document that never says what the user should do next is harder to estimate than a short one that does.

Related pages

Discuss your project

Share what you want to build, improve or make easier. A short outline is enough to start. The form emails the enquiry to us, and opens a draft in your mail app only if that send fails.

Contact AmstelMinds

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